So here are two BIG Super Bowl ads you simply cannot miss this Sunday as they have our four-legged friends as the main attraction…
Funny Super Bowl ads from years passed featuring dogs and cats (or other animals as the main performers) have always been big hits! The past performers have always big big passed performers!!
“The Dog Strikes Back” (had tears of laughter from this one – first part is WAY funnier than second part)
According to Todd Wasserman’s post on Mashable Business, where I got it: “A chubby dog gets in shape to chase a Beetle in Volkswagen’s long-awaited sequel to its “The Force” Super Bowl ad from last year.
“And don’t worry, there’s a shout out to Star Wars as well.”
Is He a Bit Chubby? YES. Adorable? YES. Wanna Take Him Home? YES. Hilarious? YES!
Keep in mind, the #1 Most Shared Super Bowl Ad this year is “The Barkside:” VW’s 2011 Tribute: “The sequel to the most-shared ad of last year’s Super Bowl, and of all of 2011 for that matter, is leading the pack this year. Volkswagen released this video last week showing dogs barking to the tune of Star Wars’ “The Imperial March.” So does that mean there will be dogs in this year’s ad? More Star Wars? We’ll know soon enough,” Wasserman said on Mashable.
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♦ ♦ ◊ ◊ Now there is also THIS hilarious (and SUPER-CUTE!) one to watch out for – from the animal-loving ‘wilderness’ car company, Suzuki ◊ ◊ ♦ ♦
For the second year, Suzuki is throwing its ad/marketing hat into the ring during the Super Bowl with “Sled.”
The stars of Suzuki’s commercial (in addition to its Kizashi sports sedan, of course) this year, however, are of the four-legged variety Our favorite kind ∞
The sled dog team featured in “Sled” are actual snow dogs that Suzuki found at a touring company in Alberta, Canada, near where the ad was shot. The actor dogs were coordinated/handled by Flo Krisko, one of the most respected animal coordinators and trainers in the Motion Picture Association of America. All dogs were securely harnessed in while in the vehicle and a representative from the American Humane Association’s Film and Television Unit attended the “Sled” shoot.
American Suzuki Motor Corp. today premiered the final version of its 2012 Super Bowl commercial – entitled “Sled” – on its Facebook (www.Facebook.com/SuzukiAuto) and YouTube pages. After previewing its big game ad last week, Suzuki upgraded the music in its television spot with a music track by well-known rapper 50 Cent. The artist’s song “Movin On Up” is fitting for Suzuki’s “Sled” advertisement, which illustrates the exhilaration one can receive from upgrading their ordinary daily driver with a more entertaining mode of transportation. In the ad, an Eskimo trades in his dog-powered snow sled for an all-wheel-drive 2012 Kizashi sport sedan.
Developed by El Segundo, Calif.-based advertising agency Siltanen & Partners Advertising, Suzuki’s “Sled” television spot is set in an isolated mountain location. “Sled” opens with an early morning scene where an Eskimo and his dogsled team ride off into the horizon. As the landscape changes from morning to evening, the quiet still of the frozen tundra gives way to vibrations and a hint of something new in the distance. A Kizashi – accompanied by 50 Cent’s “Movin On Up” – comes driving into view with one of the Huskies’ heads sticking out of the front passenger window enjoying its owner’s new mode of transport. The spot then cuts to the interior of the vehicle, revealing the other sled dogs buckled into the back seat and the Eskimo behind the wheel of the Kizashi – all of whom are digging the lavish accommodations and warm interior of the car, while bumping their heads and tapping their paws to the song’s beat. The Eskimo pulls up to his igloo and his wife comes out to greet him. With a puzzled look on her face, and in her native Inuit tongue, she asks, “Where’s the sled?” The man replies, “I traded it in,” (the conversation is subtitled in English).
Suzuki’s 2012 Super Bowl spot will air both in 60-second and 30-second formats in the company’s top retail locations across the U.S. “Sled” will continue to run following the Super Bowl in conjunction with a new Suzuki advertising campaign scheduled to debut in March.
In addition, starting on Super Bowl Sunday, Suzuki will give away BARKCODE® tags to the first 1,000 consumers to register on www.KizashiKicks.com/sled.
Each personalized pet identification tag has a scannable 2D code, making it easy for pet owners to be reunited with their four-legged friends when they are lost or even misplaced during a natural disaster.
— With each tag that is ordered through the Kizashi Kicks website, BARKCODE®, on behalf of Suzuki, will donate $3 to the American Red Cross for disaster relief and preparation to help people and pets!!!!
* For additional information on BARKCODE®, please visit www.barkcode.com/.
** A PUPDATE with more previously unseen commercials with pets on the way tomorrow **