Purina Dog Chow Promotes Dog Ownership; Helps Patriot Rovers in Process
Purina Dog Chow knows that dog families are strong because of their dog, so Night Agency wanted to provide a forum for consumers to unite and discuss those experiences. To do this, they created the Dog Families Know tab on the Purina Dog Chow Facebook page.
Just like a board you would find in a community center, Purina Dog Chow encourages people to share special moments that only dog families can relate to and to be inspired by other stories.
Participants can type a story, post a photo or select a video from YouTube to help bring their stories to life.
They can even use #dogfamiliesknow in Twitter and Instagram to have their stories posted on the Dog Families Know tab.
Along the way, the Dog Families Know community will learn the importance of keep their dog healthy by eating Purina Dog Chow.
From July 15th until July 31st, Purina Dog Chow will donate $1, up to $25,000, to Patriot Rovers, Inc. for every story, photo or video tacked onto the “Dog Families Know” community board – via Twitter, YouTube, Instagram and Facebook. This is to help support Patriot Rovers mission to “Save Dogs, Help Soldiers and Honor Heroes.”
Patriot Rovers is a non-profit organization whose mission is to provide professionally trained and certified Psychiatric Service Dogs, instruction, and therapeutic group camaraderie to veteran men and women struggling with PTSD and traumatic brain injury as a result of their service to our country and restore their physical and emotional independence.
Check it out at https://www.facebook.com/#!/DogChow