Archive for the ‘Purina’ Category

Give a Pet a Forever Home for the Holidays at PetSmart Charities® National Adoption Weekend, November 15-17

Posted on October 31st, 2013

The holidays remind us of the things we’re thankful for, and for those with adopted pets, their furry friends top that list. Thousands of deserving pets are waiting for you at the PetSmart Charities National Adoption Weekend, Nov. 15-17 at your neighborhood PetSmart® store.PSC logo

Thousands of local animal welfare groups will have adorable and adoptable pets at all 1,300 PetSmart stores in the United States, Canada and Puerto Rico. They can help you find your perfect match, whether it’s a dog, cat, puppy, kitten, mixed-breed or purebred.

Nonprofit PetSmart Charities depends on donations to offer special events like this one. A donation of just $25 helps save a pet’s life through adoption. You can donate online, by email at or via phone at 1-800-745-9460.

“We’re so thankful for the joy that an adopted pet brings to our lives, but we know that not everyone is able to adopt,” said Jan Wilkins, executive director of PetSmart Charities, Inc. “You can celebrate saving a pet’s life with a donation that will help fund adoption events like this, which play a huge role in PetSmart Charities finding homes for more than 400,000 pets every year.”

PetSmart Charities will also reward all participating local adoption partners; each will receive $35 in adoption-reward grants for every pet adopted during the event. PetSmart, Inc., Purina® Pro Plan® and Tidy Cats® (MAXX Scoop® in Canada) are proud sponsors of National Adoption Weekend.

Lucky puppies go home fur-ever...

Lucky puppies go home fur-ever…

“We are proud to partner with PetSmart Charities to find lifelong, loving homes for thousands of pets this National Adoption Weekend,” said David Lenhardt, chief executive officer, PetSmart. “At PetSmart, we believe pets make us better people, and events such as this are the first step in creating that meaningful connection.”

How to Adopt

Visit the PetSmart Charities’ adoption center inside any PetSmart store in the United States, Canada or Puerto Rico from 9 a.m. to 9 p.m. on Friday, Nov. 15 and Saturday, Nov. 16; and 10 a.m. to 6 p.m. on Sunday, Nov. 17.

To find the PetSmart store nearest you, visit or call 1-877-473-8762.

Join the Conversation

Follow PetSmart Charities and PetSmart on Facebook at and Or, talk with us on Twitter at and and by following the hashtag #adoptlove.

About PetSmart Charities®

PetSmart Charities, Inc. is a nonprofit animal welfare organization that saves the lives of homeless pets. More than 400,000 dogs and cats find homes each year through our adoption program in all PetSmart® stores and our sponsored adoption events. PetSmart Charities grants more money to directly help pets in need than any other animal welfare group in North America, with a focus on funding spay/neuter services that help communities solve pet overpopulation. PetSmart Charities is a 501(c)(3) organization, separate from PetSmart, Inc.


Urban Resource Institute & Purina Announce Collaboration In Support of URIPALS— People and Animals Living Safely

Posted on October 21st, 2013


Purina to provide welcome kits to residents with cats in URI’s domestic violence shelters


In recognition of Domestic Violence Awareness Month, Urban Resource Institute and Nestlé Purina announced today that they are teaming up in support of URIPALS—New York City’s first initiative to allow victims of domestic violence to enter shelters with their pets. Beginning today, Purina will donate much-needed welcome kits and educational materials for families entering URI’s largest domestic violence shelter.


This marks an important collaboration between one of New York City’s largest domestic violence service providers and a leader in the pet care community. By working together, URI and Purina hope to raise awareness about the impact of abuse on the whole family—including pets—and reduce barriers to escape and recovery.

Photo Credit: Nestle Purina

Photo Credit: Nestle Purina

“When victims of domestic violence flee abusive situations, they are often forced to uproot their entire lives, leaving behind key belongings and supplies,” said Nathaniel Fields, President of URI. “Our goal at the Urban Resource Institute is to provide survivors—including pets—with the resources and services they need to rebuild stable, secure lives. We are grateful for Purina’s support of URIPALS, which will provide critical supplies to ensure that families entering shelter with their pets have the resources they need to recover together after escaping abuse.”

“We are proud to support the Urban Resource Institute in its mission to provide comfort to victims of domestic abuse and their pets,” said Michael Kotick, senior brand manager, Purina. “At Purina we believe people and pets are better together, and the strong bond between pet owners and their pets can prove to be beneficial no matter what the circumstances.”

Currently in its six-month pilot phase, URIPALS is accepting families with cats and smaller animals into its shelter, and hopes to expand the program to include dogs this December. As such, Purina’s welcome kits during this phase of the program will be tailored to cats, including items such as food, toys, crates, and other accessories. Purina is also donating a year’s supply of food and litter to families upon leaving the shelter. In addition to these welcome kits, families will receive educational materials designed to guide them in best practices for caring for their pets.

Photo Credit: Nestle Purina

Photo Credit: Nestle Purina

“Years ago, when I realized my daughter, two pets and I would have to leave our abusive situation or we might not make it out alive, everything happened so quickly,” said Muriel Raggi, a survivor of domestic violence. “I didn’t even have time to think, let alone pack the things my pets and I would need. I am confident that through Purina’s program with URI, survivors and their pets can get the support they need to move forward together.”

To learn more about URIPALS and for tips on keeping the entire family safe in domestic violence situations, please visit

About Urban Resource Institute

Urban Resource Institute (URI) is a 501(c)(3) non-profit organization that provides comprehensive, holistic, and supportive human services programs that help individuals and families in the New York metropolitan area overcome obstacles and better their lives. With a rich 32-year legacy of social service research and expertise, deep community relationships, and a flexible, innovative approach to program development and service delivery, URI is uniquely equipped to provide solutions to the challenges affecting New York’s most vulnerable populations. URI’s hands-on programs for victims of domestic violence, the developmentally disabled, and people struggling with addiction and substance abuse are specifically tailored to meet the needs of the individual, while advocacy and community outreach initiatives build wider visibility and support for the issues that have an impact on our clients’ quality of life and New York’s urban communities. In June 2013, URI launched a pilot program called URIPALS—People and Animals Living Safely. It is the first initiative in New York City to allow victims of domestic violence to enter shelter with their pets. For more information, please visit


Photo Credit: Nestle Purina

Photo Credit: Nestle Purina

About Nestlé Purina

Nestlé Purina PetCare Company is a global leader in the pet care industry and promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestlé Purina is located at Checkerboard Square in St. Louis, Missouri. Nestlé Purina is part of Swiss-based Nestlé, the world’s leading nutrition, health and wellness company.

Beggin’ Strips Wants YOU! Nom-Nom-”Nominate” Your Favorite Flavors-Win a Beggin’ Bag to Boot!

Posted on October 15th, 2013

The Beggin’ Strips brand from Purina has a special program going on with Sam’s Club through the end of the month – consumers can vote for their dog’s three favorite Beggin’ flavors (there are five varieties: Bacon, Bacon-N-Cheese, Thick Cuts Hickory, Collisions Bacon-N-Cheeseburger and Collisions Bacon-N-Peanut Butter).

The top three Beggin’ product vote-getters at the end of the month will be featured in a special Beggin’ Party Pack that will arrive at Sam’s in March 2014.Beggin Pick A Pack (2)

To enthuse you and to encourage you to vote, I have received special access to the one-and-only Beggin’ Party Pack, featuring all five of the Beggin’ flavors up for votes (30 total oz. of Beggin’!) and a lovely Beggin’ branded bag to hold them all! All-in-all, this giveaway Beggin’ Party Pack is valued at over $50. I will be giving away one such special bag to a lucky dog-owning reader.

So how do you win?

The Beggin' Bag will go to one lucky winner!

The Beggin’ Bag will go to one lucky winner!

Well first, go and vote for your favorite three Beggin’ products here:

Second, please share your vote on Twitter (as the app will ask you to do), and then share your Tweet in the comments section here.

Third, in your comment, please tell me why you would like to win the Beggin’ Bag, valued at over $50, or why you think you deserve it!

That’s it! GOOD LUCK!

For more details, click here.

Winners will be announced October 28th via email.

Beneful® Healthy Smile Dog Food = Happy Hounds & Strong Smiles

Posted on September 23rd, 2013

Thanks to Beneful® Healthy Smile, the new line of premium dog food and high-quality dog treats from Purina®, Franklin and Ramsey are sporting some seriously better breath and some super smiles.

BenefulBeneful® Healthy Smile, a sample of which we received from the brand, was created with real ingredients that freshen breath and, at the same time, clean dogs’ teeth. The “Smilebite kibble” and other crunchy kibbles help keep your adult dog’s teeth stay clean and it also will consistently keep his breath fresher. The Healthy Smile recipe consists of real chicken and wholesome rice, and is accented with carrots, yogurt and a bit of parsley.

Franklin and Ramsey ate this recipe up with fervor. Being a former puppy mill stud and a rescue, Frank still has problems eating – although he’s 10-years-old. We have to sit next to him on the floor while he eats his chow. Well not with Healthy Smile – he ate this right up on his own before his brother could come over and hoover it all up! Go Frankie!

Frankin, aka Frankie or Frank-N-Beans, enjoys his Healthy Smile dinner!

Franklin, aka Frankie or Frank-N-Beans, enjoys his Healthy Smile dinner!

Check out the benefits of Beneful Healthy Smile:

-          Protein-rich nutrition with real chicken helps build strong muscles

-          Wholesome rice with carbs for healthy energy

-          Helps to clean teeth and freshen breath

-          Vitamin-rich nutrition: your dog is getting food with carrots, yogurt and parsley to help support vision and a healthy immune system

The boys thoroughly enjoyed these high-quality dog treats from Purina too…. The Beneful® Healthy Smile Ridges and the Beneful® Healthy Smile Twists are both nutritious and offer dental health benefits, too.  The Twists Delicious are dental dog treats with a peanut butter flavor (natural and artificial) accented with real parsley to help keep your dog’s smile happy and healthy. They also help to reduce plaque & tartar and feature added calcium, which aids in keeping teeth strong. The Ridges are delicious dental dog treats with a savory meaty middle made with real meat and also accented with real parsley to help keep your dog’s smile happy and healthy. They help to reduce plaque & tartar build-up as well, and also have added calcium to help keep teeth strong.

Beneful® Healthy Smile dog food is available in 3.3 lbs, 6.5 lbs, 14 lbs, and 27.5 lbs bags; there are coupons available on various websites for it.

You can, conveniently enough, find the latter, the delicious Beneful Healthy Smile dog treats, Ridges and Twists, in sizes ideal for Small, Medium and Large dogs.

I highly recommend this new premium dog food and line of dog treats from Beneful; Ramsey and Franklin give this grrr-eat food four paws-up (and they are p-i-c-k-y!!).


*We received a gratis Beneful Healthy Smile product package from Purina (for review) that included samples of the Healthy Smile dog food and Healthy Smile Twists and Ridges dog treats.

Friskies® Signs ‘Spokescat’ Endorsement Deal with Grumpy Cat

Posted on September 20th, 2013

Internet Cat Culture Giants Will Collaborate on New Content

 This is something that even Grumpy Cat can smile about…but not really.

MOL :)

Friskies announced this week that it has formally extended its relationship with internet cat sensation Grumpy Cat.  The two giants of the internet cat content space partnered in March Friskies Logowhen Grumpy Cat starred in a celebrity edition of the Friskies “Will Kitty Play With It?” online video game show series and national promotional media tour. Now, the two will work together for additional Friskies online programs and integrated opportunities.

“Friskies is always looking for new ways to celebrate playtime for cats and their owners through online content,” said Shawn Brain, Friskies brand manager. “Signing on Grumpy Cat for a longer-term relationship allows Friskies to work with one of the biggest stars in the space. It’s a win-win for everyone – especially people who love watching cat videos and cat owners who love experiencing a variety of online cat content.”

First up for Grumpy Cat will be her live appearance at “The Friskies” Award Show to receive the highly-coveted Lifetime Achievement Award. Comedian Michael Ian Black will host the live show, and $25,000 in total cash prizes will be awarded to winners in various categories. Grumpy Cat will play a role in the show in addition to accepting the award. Fans may tune in to “The Friskies” at 7PM ET October 15 at

“Although Grumpy Cat might not show it, we are excited to continue our relationship with Friskies.  Friskies was our first official partnership in March and it’s an honor to sign on with the brand,” said Tabatha Bundesen, Grumpy Cat’s owner. “We are thrilled for Grumpy Cat to receive the Lifetime Achievement Award at ‘The Friskies,’ and collaborate on future programs with a brand that truly understands the fun of internet cats, and the humor of Grumpy Cat.”

Friskies is a leading brand in internet cat culture. In addition to the “Will Kitty Play With It?” video series, the brand created a line of eight free tablet and mobile Games for Cats and apps available for download through App Stores for iOS and Android. Friskies also features DIY Homemade Cat Toys on Pinterest.

The brand awarded its first major prizes for the best cat videos of the year in 2012 at “The Friskies,” which is like the OSCARS® for cat videos. The 2013 “The Friskies” Video Contest is underway.grumpy cat

Internationally famous for her pessimistic yet hilarious photo memes and viral videos, Grumpy Cat has a rabid fan base that includes over one million Facebook fans, and wide appeal across social media. Grumpy Cat has also taken the real world by storm with a movie deal, a book on the New York Times bestseller list, a branded coffee drink, and an expanding line of merchandise, making Grumpy one of the biggest cat celebrities of all time.

For more information about Friskies and “The Friskies” awards for best internet cat videos of the year, please visit, like on Facebook at or follow on Twitter at

For more information about Grumpy Cat, please like on Facebook at or follow on Twitter at or visit

About Friskies

The Friskies® brand offers a complete line of great-tasting cat foods, including more than 60 wet, dry and treat varieties. Friskies is manufactured by Nestlé Purina PetCare, a global leader in the pet care industry. Nestlé Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestlé Purina PetCare is located at Checkerboard Square in St. Louis; Mo. Nestlé Purina PetCare is part of Swiss-based Nestlé S.A. – the world’s largest food company.

OSCARS® is a trademark of the Academy of Motion Picture Arts and Sciences. All other trademarks are owned by Société des Produits Nestlé S.A. or used with permission.