User-Generated Content Inspires Cat Video Campaign; Users Encouraged to Submit Their Own #PackAttack Temptations® Video
How many of us absolutely adore the antics of our furry felines? How many of us get a total kick out of said feline furballs flying and flinging themselves around the house after toys, nip and treats? (Raise your hand. Mine are both up.)
Right – exactly.
So leave it to that tantalizing and tasty kitty-cat treat brand, Temptations® to share with us an awesomely enjoyable and ultimately enterable video campaign, the #PackAttack. They’re hoping to convey and emote just how humorous, cute, endearing, etc. it is that our kittehs will go to any lengths for their fave treats…
Temptations® brand started #PackAttack because they noticed a pattern of user-generated photos and videos of undeniably destroyed packs of cat treats uploaded by consumers. (MOL, MOL) Inspired by these stories of real cats going to extremes to tear into packs of delicious treats, Temptations® launched #PackAttack, which showcases this real cat behavior that’s been entertaining us for years– and encourages consumers to share their own #PackAttack experiences. So just how far will your cats go to get to those tantalizing scrumptious treats? (I know my Mad Max will actually open the pantry door, abscond with the bag, and drag it out of the kitchen into privacy if its within reach, MOL.)
Here’s the original #PackAttack video:
This funny cat video, comprised of user-generated videos, is evidence (like we really needed it…) that our sweet kittehs just can’t keep their pitter-pattering paws (or, more appropriately, their teeth) off of Temptations®; you can see all sorts of cats of all ages on the video tearing up the treat packages to pieces, ripping them to shreds, dragging them around, sniffing and pawing intently and more! It’s very amusing!
The #PackAttack campaign definitely demonstrates the irresistibility of Temptations® cat treats, of which I was already acutely aware, thank you very much Maxwell Anderson Smith (and Sasha, too!). In addition to the finished video cut, a reel of the making-of the video highlights real cats’ indisputable affection for the treats and demonstrates what happens when cats are introduced to Temptations® treats, proven by the oh-so-many visuals of torn-open treat packages.
And guess what? The Temptations® brand wants to keep hearing from genuine, real-world cat lovers about their #PackAttack experiences! Brand fans and cat-lovers are encouraged to share their cat stories, photos or videos on Twitter or Facebook using the hashtag #PackAttack! If your cat goes to extremes to get his paws on Temptations® treats, join the brand’s campaign by posting your #PackAttack photos!
For more information on Temptations® treats, the #PackAttack campaign or to check out the video, visit Facebook.com/Temptations.