Archive for the ‘Pet Treats’ Category

Plato Pet Treats Launches “Plato Wags Back” Program to Support Homeless Dogs & Veterans

Posted on July 18th, 2015

Program Provides Treats & Financial Assistance to Rescues & Adoption Centers Throughout U.S.

As part of its mission to provide health and safety for dogs through nutrition, California-based wholesome dog treat maker Plato Pet Treats announced its first-ever Plato Wags Back program recently.

Now this is cool…Plato Wags Back

With the purchase of a bag of Plato Pet Treats, Plato will provide meaningful financial and product donations to rescues and shelters across the U.S. to help ensure that dogs are treated with love until they find their forever home. Additionally, throughout 2015, Plato Wags Back will directly aid three California rescue-based organizations – Shelter to Soldier, Fresno Bully Rescue and – that either feed and care for homeless dogs or help enhance the lives of veterans who need assistance animals.

Plato Wags Back’s mission is to champion the love and bond between dogs and people by treating every dog with kindness while enabling them to live a safe and healthy life. To make a difference in the lives of homeless dogs, supporters can participate in the program in the following ways:

-With the purchase of Plato Pet Treats, a donation will be made to animal rescues.

-Through Dec. 31, 2015, for every new Like on the Plato Pet Treats Facebook page, $1 will be donated to support veterans post deployment. Follow the page to learn about other ways to help homeless animals.

There are close to 7 million homeless pets in the U.S., with nearly 2.7 million animals likely to be euthanized this year alone. Compelled by these staggering statistics, Plato Pet Treats formalized Plato Wags Back to encourage Americans to help homeless pets and consider adoption.

Aaron Merrill, co-founder of Plato, with a female employee and canine friend!

Aaron Merrill, co-founder of Plato, with a female employee and canine friend!

“Dogs give us so much love and we want to return that love to dogs who need it most,” said Aaron Merrell, co-founder and co-owner of Plato Pet Treats. “From sponsoring dog runs to adopting our first “Plato” canine to be trained as a service companion for a U.S. veteran, we are ecstatic to provide a voice to homeless animals through Plato Wags Back. Our goal is to continue to grow our program year over year to make a significant impact on the pet homelessness epidemic in our country.”

Plato Wags Back Partner Organizations

Shelter to Solider – A non-profit organization that rescues shelter dogs and trains them to be psychiatric service companions for wounded combat veterans. Every 63 minutes a U.S. veteran commits suicide and every 11 seconds an animal is euthanized. Shelter to Soldier works to aid and partner together two- and four-legged friends. Through the Wags Back program, Plato will fund the complete training of one dog (named Plato) at the San Diego-based training school. In addition, every Shelter to Soldier dog adopted will go home with wholesome, all natural Plato treats.

Fresno Bully Rescue (FBR) – A volunteer-based, non-profit, no-kill shelter dedicated to rescuing Bully breed dogs in the Central Valley of Calif. Because of foreclosures in the state, an overwhelming amount of dogs are being surrendered and Bully breeds are typically the first to be euthanized if no one adopts or rescues them. Plato Wags Back will support FBR’s spay and neuter program. – An organization dedicated to the rescue, rehabilitation and re-homing of Labrador retrievers and their “friends” in the greater Los Angeles area. The group’s goal is to find the right family for every animal they rescue by providing education and compassion. is run completely by volunteers, so all donations go toward helping animals in need. Plato Wags Back will be sponsoring one of the Lab runs located at Best Friends Animal Society’s NKLA Pet Adoption Center in Los Angeles.

For more information on Plato Wags Back, visit or

About Plato Pet Treats

To meet the need for a truly healthy and safe treat alternative for dogs, Plato Pet Treats formulated a series of all-natural treats and supplements, including Plato Pet Treats Small Bites®, Plato Pet Treats Real Strips®, Plato Pet Treats Wild Alaskan Salmon Oil® and Plato Pet Treats Thinker Sticks®. Family-owned and -operated, all Plato Pet Treats are slow-roasted in-house in Fresno, Calif. Unlike most pet treats, each ingredient can be traced back to its original source. Only fresh vegetables and meat ingredients are baked in the organic-certified facility – the Plato Way.

More information on the entire Plato Pet Treat product line can be found at or

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Bengal Babies Break in Temptations Snacky Mouse™ Cat Treat Toy

Posted on June 10th, 2015

No Holds Barred as Bengal Buddies Beat the Treats out of Their New Fave Cat Toy

It’s round. It rolls. It has holes. It has treats. Hmmmnn.Temptations-SnackyMouse

So it’s ‘rollable,’ things fall out of those holes, and those things happen to be Temptations® cat treats???

As they say in the LEGO® movie, “Everything is awesome!”

This is kitten heaven – are you kidding me?

What the heck am I talking about? Well Mars Petcare’s Temptations® brand, known for the treats that cats simply cannot resist (and those hilarious cat commercials), recently introduced a new, first-of-its-kind cat toy, the Temptations® Snacky Mouse™.

Snacky Mouse™ gives kitties an interactive, bottom-weighted, mouse-shaped wobble toy designed to dispense tantalizing Temptations cat treats. The kitties I tested this awesome new cat toy on went crazy batting, bobbling, jumping, pouncing, hiding, preying upon/spying, and playing with the Snacky Mouse™.

Nala Knocks Around the Snacky Mouse cat treat toy.

Nala Knocks Around the Snacky Mouse cat treat toy.

I tried out my gratis* Temptations® Snacky Mouse™ on Simba and Nala, the 4-month old Bengal kittens that I cat-sit (they’re my best friends’ kid-cats so I am Aunt Jaime). These guys had a blast for over an hour straight batting at the thing like a heavy bag trying to get the treats out, biting it to see if that would work, rolling it, which did work, and just frolicking in general with the enjoyable bottom-weighted toy. At one point, Simba (the bigger Bengal of the two) grabbed the whimsical Snacky Mouse™ by the nose and walked right out of the room with it as if to say, “This is mine now!” HA!

The only fault we found in the mouse toy is that it just might have been a bit too easy for the kittens to get the treats out, so you might want to consider that before you load it up depending on how many cats are partaking! (Then again, these are extremely intelligent and intuitive purebred Bengal kittens so that might be sayin’ somethin’ too!)

Further bringing to life the classic cat and mouse tale, the Temptations® brand released a video online of live action cat-boxing, MOL! You should really check this out if you have a minute…No really, it’s cats boxing against animated opponents, and it’s absolutely hilarious.

Simba, Nala and older brother Apollo play with the Temptations cat toy.

Simba, Nala and older brother Apollo play with the Temptations cat toy.

For more deets or product information on the Temptations® Snacky Mouse™ Toy, or if you’re thinking of getting one for those fuzzy felines in your household, head on over to

The Temptations Snacky Mouse™ Toy comes with a 0.42 oz. pack of irresistible TEMPTATIONS® cat treats in Tasty Chicken Flavor. The Snacky Mouse™ Toy is available nationwide at mass retail, grocery and pet stores for an MSRP of $6.

Simba and Nala give the Snacky Mouse four paws up (Simba still has a penchant for carrying it around in his mouth, MOL!); and I give it an A+ all around!


*All opinions herein are those of the Administrator, JL Smith, and her best friends’ Bengal cats, Simba and Nala. This post was written in conjunction with Temptations®, and the Administrator was compensated with trial product. never publishes dishonest, distorted or distended reviews, nor does it perpetuate the spread of misinformation. Please email the Administrator with questions or concerns.

Barkworthies® Dog Treats Rebrands; Uses Only Shelter Dogs in New Packaging & Ads

Posted on May 29th, 2015

“Naturally Healthy, Naturally Happy”

Earlier this spring, the charitable and canine-loving dog treat brand, Barkworthies® launched a rebranding effort.  So why am I telling you this now? Because this wasn’t your typical pet care company rebrand.

Behind the extensive, exhausting work it takes to unveil a fresh consumer-facing face is, well…quite a few fresh faces… Faces of shelter dogs, that is.

Yep, you read that right. Barkworthies® decided it relevant and apropos to portray the plight of the shelter dog by using several of them who were recently placed into forever homes. Cool, huh? The new packaging and advertising features these shelter dogs exclusively.

“Barkworthies® is an innovative brand… with a big heart,” Bill Chilian, marketing vice president, told me. The updated look of the packagingbarkworthies_logo_NEW is meant to reflect this big heart while also helping the brand and its individual products better speak and relate to pet-lovers. Chilian believes that choosing a healthy and delicious dog treat should be rewarding for the human, just as it is when the dog receives it.

And how can it be any more rewarding knowing that your dog treat purchase is helping the plight of homeless/shelter pups?

Key executives at Barkworthies®, who took feedback from customers and retailers into consideration before the rebranding, not only wanted to lead by example (which IMHO is both commendable and laudable in today’s corporate world) but also wanted to re-conceptualize the brand because they wanted to draw awareness to the plain old lovability of rescues: “…they are just as handsome and loveable as any other pet,” one executive said.

But the best part about this whole rebranding? It’s permanent. So forever and ever more, shelter dogs will be helped by this brand – in a bigger way than you’ve read about thus far…

Jackson the Rescue Dog, Now a Barkworthies Model

Jackson the Rescue Dog, Now a Barkworthies Model

The last little detail I’ll leave you with is that this summer – soon – Barkworthies® will be unveiling it’s very own shelter program. Details are hush-hush, but I can tell you that you’ll hear the full stories of some of the current pets being used on packaging. For example Jackson, the primary model, recently found his forever family! You’ll get to hear all about this gentle giant!

Why Barkworthies® Rebranded

  • Feedback from customers and retailers
  • Improved consistency for better product recognition
  • To better represent our customers and reflect the bond between parents and their pets

Benefits of the Rebranding

  • More product information in an easier to understand format
  • Color-coded protein call-outs (example: chicken, beef, etc.)
  • Unified image for improved recognition on-shelf and online

Incorporating Animal Rescue

  • Every dog featured in the new packaging and ads are shelter dogs
  • A full campaign involving support to animal rescues will be launched later in 2015

New Website Features

  • Updated retailer listings
  • More in-depth product information
  • Refined filtering capabilities for easier sorting and searching

For more information, visit You can also find this pet-loving dog treat company on Twitter, Facebook and Pinterest.


Lindy & Company Brings Taste of Philanthropy to Pet Treat Market

Posted on April 20th, 2015

Homemade by homeless youth, Lindy & Company treats are “Saving Kids, One Treat at a Time”

After Cricket took just one teeny taste of the new dog treats he received in the mail from Lindy & Company last week, he melted at my feet like butter. I now realize that these fabulous new dog treats are from a gourmet pet treat bakery; a dog treat bakery with a twist, if you will.

Founded in 2012 by Daybreak, a nonprofit organization that provides shelter and housing for homeless youth, Lindy & Company is a work-readiness program Lindy and Company Logothat employs these youth so they can develop the valuable work skills (timeliness, respect, customer service, teamwork, etc.) needed in order to find and keep good jobs.

Linda Kramer, CEO of Daybreak, is proud of this unique program.

“Being able to employ the youth who stay at Daybreak means more than just giving them a job,” Kramer said. “It’s about giving them hope, reigniting their dreams, and providing them with tools that they can use so that they never have to be homeless again.”

Made with natural ingredients and natural preservatives, Lindy & Company and its homeless youth workers create, make, pack and offer six varieties of dog treats (including gluten-free), three varieties of dog training treats, and four varieties of cat treats! Cricket voted these dog treats extremely palatable and Maxwell gave the cat treats from Lindy & Co. four-paws-up!

Some of the delicious dog treat varieties you’ll find on the site include Apples-n-Cheese, Better Butter Honey, Cheddar Chompers, Peanut Butter But Better and more! Cats will delight in Lindy & Company’s gourmet cat training treats, which are appetizing and arouse Sasha’s interest with their flavors, like Liver and Cheese, Chicken Delight and Cheese and Tuna.Pet parents can purchase dog treats or cat treats in person at the Dayton, Ohio bakery, online, or at one of Lindy & Company’s retail partners.

“Our treats arLindy and Co Treat Bage sure to make your pet feel like a super hero,” Kramer said. “Beyond that, they’re homemade with love by homeless youth. We like to say Lindy & Company treats are saving kids, one treat at a time.”

For more information, please visit Lindy & Company online at

About Lindy & Company

Lindy & Company is gourmet pet treat bakery and social enterprise located in Dayton, Ohio. Founded by Daybreak, a nonprofit organization that provides shelter and housing for homeless youth, Lindy & Company employs these youth so that they can master the work-readiness soft skills that employers expect. For more information, please visit or connect with the company on Facebook, LinkedIn, Twitter or Pinterest.


All opinions herein are those of the Administrator, JL Smith, and her dog Cricket, and cats, Maxwell, Tater Tot and Sasha Smith. This post was written in conjunction with Lindy & Company and our Administrator. never publishes dishonest, distorted or distended reviews, nor does it perpetuate the circulation/spread of misinformation.

Blue Dog Bakery’s New Deli Sticks for Dogs Meet the Meat!

Posted on April 9th, 2015

Hold the bone, said Cricket. Savor the flavor, said Brisket! Blue Dog Bakery’s new Deli Sticks for dogs are a major contender for favorite dog treat around here after we were sent a sample to try by the brand last month.

beef deli sticksCricket, the happy-go-lucky Golden, took a whole 2.8 milliseconds to inspect the delicious-smelling meaty variety. He proceeded to immediately chew it. Voraciously. Happily. Like he had just tasted a bit of Heaven disguised as a sausage-roll-looking shapeshifter. He swallowed and immediately walked back to me for another one, just in case, by some small miracle or unknown impending Armageddon, I was willing to give up one more of the moist and meaty doggie delicacies… #pleaseGodletherhaveanother

Brisket the Pit Bull perfectionist didn’t play around with her Blue Dog Bakery meaty-licous dog treat either. I call her my “meat-o-saurus” because she just loves meat! Brisket licked the Deli Stick a few times and rolled it over on the carpet so as to inspect for other flavors or additional smells (oh the possibilities, skunk! Goose poop!), decided there were neither anymore new smells nor flaws, and then, BAM! It was gone! I didn’t even see her sweet sassy lips inhale it! It was just gone! #funniestBrisketmomentever

Brisket and Cricket both followed me around the house for like an hour after they had their first taste of Deli Sticks by Blue Dog Bakery. And here’s why:

  • Deli Sticks are made with human-grade meat
  • They contain no fillers, preservatives, artificial colors or ingredients
  • No corn, wheat or fillers
  • No animal by-products
  • They’re premium, natural dog treats
  • Deli Sticks are all natural and grain-free

Blue Dog Bakery Deli Sticks are no exception to the company’s objective to produce high-quality treats using high-quality ingredients.

“We wanted to create a new product form that was unlike anything else in the pet section,” said Eric Koppelman, Blue Dog Bakery’s VP of Sales and Marketing. “Our Deli Sticks are made from a high-grade USA beef in a facility that produces products for human consumption. The ingredients and the process is a quality so great you could confidently eat Deli Sticks yourself. We certainly do.”

Blue Dog Bakery has been dedicated to creating all natural, healthy dog treats since 1998. What began with one flavor of dog biscuits 17 years ago has gradually expanded….Blue Dog Bakery’s product portfolio now includes upwards of ten different product varieties for both mass-market grocery stores, and pet specialty retailers. While some of these product forms do contain natural meat flavors, they are 100% vegetarian, according to the company blue dog bakerywebsite.

In January 2015 Blue Dog Bakery launched its first-ever meat-based treat for dogs – all natural and grain free Deli Sticks made with premium USA beef. You can find Blue Dog Bakery Deli Sticks (and the company’s massive line of other dog treats) at You can save 10% on your first order when you order now!

*You can also get your dog featured on the website! Email your cutest dog photos to for the opportunity to have him posted on With your photo, please include your dog’s name, a Blue Dog Bakery testimonial, your first name only, and your city.

The Deli Sticks retail on-site for around $7 and $10, for a 4.8-ounce and 7.8-ounce pack, respectively. You can also order an 8-pack bag of either dog treat variety, and there’s a 100% satisfaction guarantee! You can also find the natural dog treats at major pet retailers for similar pricing.

Cricket and Brisket have a final thought: Blue Dog Bakery Deli Sticks leave a pooch with nothing to be blue about (unless, of course, you run out! Then you have to send your hooman to get more!)

Four-paws-up! Thanks Blue Dog Bakery!