Archive for the ‘Pet Supplies’ Category

Hill’s® Ideal Balance™ Is Purr-fectly Pleasing: Gift Basket GIVEAWAY Announcement!

Posted on October 1st, 2013

Maxwell Endorses Purr-fectly Pleasing & Palatable Ideal Balance™ Offers FREE IDEAL BALANCE™ GIFT BASKET GIVEAWAY!

Imagine the sun starting to peek through the bedroom window. You’re fast asleep enjoying dreams of your cat purring and kneading, purring and kneading – no wait! Your cat IS purring and kneading, telling you, “Hey! It’s time for my breakfast!” This is Max EVERY morning…

Didn’t we grow up learning that breakfast is the most important meal of the day???

Well kittehs need breakfast too! Whether you’re getting ready for work or staying around the house for the day, it’s still breakfast time for your cat. Why not start the morning by serving your cat a nice, tasty dish of wet cat food? Measure her food and place in her dish, stir slightly, and serve! Your cat will rub your ankles and warm your toes!

Since cats are grazers by nature, you’ll want to leave a dish of her dry food for her so she can nibble throughout the day. You know the routine: nibble, bathe, sleep – nibble, bathe, sleep. Ah—the life of a cat…

If you’re at home during the day, you’re no doubt busy with activities, however kitty is constantly asking for attention. (I know Maxwell comes over and walks all over my laptop if I don’t pay enough attention to him while I’m writing… MOL.) Giving your cat treats throughout the day is sure to make her feel special, and you don’t feel guilty when you get busy.

Now, it is dusk, you’re walking through the door from work or winding up your day at home and it’s supper time! Your cat greets you, and often “talking” meow, meow, meow….”hello, it’s great to see you. I’m hungry!”

Sound familiar?Hills Ideal Balance Product Layout

Your kitty is not just saying she’s hungry for food; she’s hungry for your attention. Treat time! Have her treats in a convenient place so you can pat her on the head, hand her a tasty treat and all will be right in the world again.

Now it’s supper time. Mmmm, more of the wet food is a great appetizer! As you’re spooning her food, she’s smelling the aroma and twining through your feet purring anxiously. Refill her dry food dish for the evening nibbles and to help satisfy her hunger throughout the night.

Offering your cat complete and nutritious meals every day eases your mind and satisfies your cat.

Our friends at Hill’s® had you and your cat in mind when they created their line of cat foods. In the Hill’s tradition, making food that is nutritious is a core philosophy; quality (and safety first) is above all else. Hence, you will have peace of mind when feeding any Hill’s food and treats to your cat.

What’s more, feeding Ideal Balance™ brands of wet, dry and treats assures that your cat is getting complementary natural nutrition. Often times when pet food brands are mixed, it can throw off the perfect balance of natural nutrition that Ideal Balance so carefully provides. Plus, all Ideal Balance wet, dry and treats are made with NO corn, wheat or soy and NO artificial colors, flavors or preservatives.

Maxwell IBIdeal Balance is the trifecta of natural nutrition for your cat!

Here’s a great meal line up for your cat, or you can choose which Ideal Balance food you think your cat will love most!


Hill’s® Ideal Balance™ Roasted Turkey Recipe – Gourmet taste of turkey in a soft, smooth texture is a great way to start the day.

Daytime Nibbles:

Hill’s® Ideal Balance™ Grain-Free Natural Chicken and Potato Recipe dry food- Delicious ingredients like chicken (the first ingredient), green peas, apples, cranberries, carrots & broccoli will make your cat happy while providing the nutrition that she needs.


Hill’s® Ideal Balance™ Crunchy Naturals with Real Tuna – yummy, natural treats that are healthy too! Go ahead, give your cat these treats – we all love to be treated special!


Hill’s® Ideal Balance™ Slow-Cooked Chicken Recipe – Food made with natural ingredients like real chicken and brown rice, carrots and greens in a delicious sauce says “comfort food” and “love”.

Evening Nibbles:

Set out more of her Hill’s® Ideal Balance™ Grain-Free Natural Chicken and Potato Recipe dry food to keep kitty satisfied until the morning light. These are my suggestions but be creative with your meal offerings using all of the foods and treats from Ideal Balance. Here is a link to the entire menu!


Twenty (20) lucky winners will receive a Hill’s® Ideal Balance™ Gift Basket that includes the following (I will be choosing 10 dog winners and 10 cat winners):


  • Hill’s® Ideal Balance™ Grain-Free Natural Chicken & Potato Recipe Adult – 3.5 lb bag
  • Hill’s® Ideal Balance™ wet food – 6 cans
  • Hill’s® Ideal Balance™ Treats – 2 bags variety
  • Dog bowl
  • Blanket


  • Hill’s® Ideal Balance™ Grain-Free natural Chicken & Potato Recipe Adult – 2 lb bag
  • Hill’s® Ideal Balance™ wet food variety pack – 6 cans case
  • Hill’s® Ideal Balance™ Crunchy Naturals with Real Tuna
  • Cat bowl
  • Place mat

***TO ENTER THE GIVEAWAY, please leave me a comment telling me why you think you should get a FREE GIFT BASKET of Hill’s Ideal Balance products. Please be specific and tell me what kind of pets you have and how many. Entries will be taken until Friday, October 12 at 6 pm EST. Winners will be notified via email so please leave your real email.***


* Author has been compensated for completion of this article. Hill’s Pet Nutrition, Inc. is not responsible for the content of this article.

Amazing Dog Bed from 1-800 Pet Meds Doubles as “Max Bed”

Posted on September 18th, 2013

It’s comfy, it’s cozy, it’s soft, it’s HUGE, and it’s reasonably priced. And it is – a dog bed – a dog bed that my CAT has taken over… lmbo!

So just where is this ultra-modern, uber-snug, super-affordable CAT/DOG bed from?

None other than our good friends at 1-800-Pet-Meds. Yep! I said 1-800-Pet-Meds. Betchya didn’t know that they have much more than, well, pet meds…. They do!

They have tons of products, including all types of specialty pet beds: heating/cooling beds, cat beds, cat perches, bolster beds, outdoor beds, and luxury and orthopedic beds! Imagine that!

Maxwell, although usually particular to laying on place mats, newspapers, dish-drying cloths, mail, and his carpet square in the garage (he is a total “garage cat;” we rescued him from a parking garage so he LOVES the garage), has so taken to this particular dog bed, a 1-800-Pet-Meds original, that I could not part him from it to give to the Basset Hounds, so here it lays, on the dining room table of all places (Maxwell prefers to be high-up so he can boss around his minions! MOL!).

Maxxy sleeps peacefully on the Plush Memory Sleeper Dog Bed from 1-800-Pet-Meds...

Maxxy sleeps peacefully on the Plush Memory Sleeper Dog Bed from 1-800-Pet-Meds…

The Plush Memory Sleeper (XL) is our dog, aka cat, bed of choice. It ships in ONE business day from the reputable, reliable 1-800-PET-MEDS and is available in five sizes, from XS to XL. You can also choose from three different color schemes, which include a cappuccino color as well as tan with different colored piping. The Plush Memory Sleeper retails for anywhere from around $44.99 to $177.99. It’s WELL worth the price.

The Plush Memory Sleeper is a luxurious orthopedic pet bed offering the ultimate in support. Made with Outlast fabric, which helps maintain a comfortable temperature for your pet, it makes a perfect pet bed to use year-round. Although the Plush Memory Sleeper pet bed is great for all pets, it is especially helpful for seniors and arthritic pets – who often need additional support for aches and pains associated with aging and arthritis.

Check out the additional benefits of the Plush Memory Sleeper:

-          Reduces aches and pains placed on joints and pressure points

-          Contains two inches of memory foam to provide your dog with full body support

-          The Outlast fabric technology prevents the temperature of the mattress from becoming too hot or too cold, which helps reduce pet odor caused by pet sweat

-          3 different color combos available to complement your home décor

-          Made in the USA!

With 4.7 out of 5 stars average consumer review on, you just can’t go wrong with this ortho pet bed.

Maxwell is very grrr-ateful and thinks the “dog bed” is his own personal sleeping space. We can barely get him to move off of this thing (which is currently lying ON TOP of the dining room table).

All opinions in this post are strictly those of the author; author received free product from 1-800-PET-MEDS for this review.

Announcing Hill’s® Ideal Balance, New Natural Pet Food from the Famous Food Formulators at Hill’s

Posted on September 13th, 2013

If you’ve been shopping at any pet food store recently, you might have seen something brand-spanking-new from my furball-loving friends at Hill’s Pet Nutrition…

So what is it? Well, the silhouette of a dog or cat against a burst of daybreak sunlight on the bag of this newest pet food is pretty hard to miss. In fact, this new pet food is so different from other natural products and even the company’s other pet food brands, you might not have realized it was from the expert pet nutritionists at Hill’s.IB badge logo

I’m talking about Hill’s® Ideal Balance™, the new, natural pet food recipes for dogs and cats.

There are plenty of natural pet foods on the market, but there’s something that sets this one apart – the natural ingredients in Ideal Balance provide perfectly balanced nutrition for your pet.

Early on – in the discovery and creation process, Hill’s sought substantial consumer input in order to understand exactly what pet parents wanted in a natural pet food. Ingredients like fresh fruits, veggies, and meat-based proteins were on the tops of all the lists, while ingredients like corn, wheat, and soy ranked lower. Hill’s listened to those consumers who stressed that they wanted more from their pet food than the same ingredients other brands offered — they wanted those ingredients in the correct proportions.

Taking this feedback into consideration, the experienced and animal-loving pet nutritionists at Hill’s created a recipe with a careful selection of high-quality, natural ingredients. They aimed to create pet food recipes with optimal levels of over 50 nutrients that actually taste good.

And I can aver that the pickiest cats in the world, Maxwell and Tater Tot, have given Ideal Balance 4-paws-up in the taste department. These guys devour this dry food like it’s going out of production or something….

Ideal Balance™ was formulated with not too much and not too little of the key ingredients that help promote your pet’s best health –key ingredients that actual consumers said they wanted.

Hill’s Ideal Balance provides perfectly balanced natural nutrition, guaranteed.

With 100% balanced nutrition guaranteed, your pet will love it, and will in turn love you for assessing and meeting his or her needs.

Once Hill’s had developed this breakthrough natural pet food, the next challenge became marketing it…

IB logoHow do you introduce a pet food that’s like nothing else on the market?

Hill’s, hence, took on the challenge of completely revitalizing the Ideal Balance packaging and in-store advertisements. Packaging research – also conducted with pet parents who purchase natural foods — demonstrated that the new Hill’s Ideal Balance is effective in communicating the main message of natural, balanced nutrition. It outperformed other natural brands in:

- standing out on the shelf

- looking unique

- being viewed as a high-quality product

The next step was to introduce the new Hill’s Ideal Balance to a national audience of pet parents. To highlight the natural blend of balanced nutrition in Ideal Balance, Hill’s flew to Warsaw, Poland, where, with the help of a skilled production and animation team, they created commercials set in a hyper-realistic world of balanced nutrition for cats and dogs. In separate commercials, we follow a dog and a cat as they discover the world of Ideal Balance. Along the way, they journey through the balanced elements that make up Ideal Balance: perfect proportions of what pets need to be healthy – not too much, not too little.

Hill’s has changed the “blueprint” for pet food marketing by creating something that feels interactive and textured. The commercials blend real, natural elements like grass and gravel with stylized landscape animations. Combined, the two layers work seamlessly with live-action footage of pets, putting the animal in the Ideal Balance world that showcases the food’s true potential. Much like the reinvention of Ideal Balance pet foods from the ground up, Hill’s managed to successfully reimagine how to communicate with consumers and give them what they want. Here’s a Behind the Scenes video that gives you a look into how the TV commercial was created. In fact, research measuring advertising effectiveness shows that the Ideal Balance TV advertising creates strong stopping power and engagement with consumers.Maxwell IB

Now that the food is on store shelves (Ideal Balance is currently available in the “Naturals” aisle in most pet food stores), it’s received TONS of positive reviews from pet parents.

“The dogs loved the food! And after talking to my vet about making the switch it was a no brainer” – Kristin, dog owner

“Our dog loves this so much we use kibbles for treats!” — Anne Marie, dog owner

“Our cats LOVED the food. I have never seen them devour something so quickly. I was very impressed with this product.” — Maya, cat owner

“My cat loves it! And the ingredient list makes me feel great feeding it to her. Good stuff.” — Cassandra, cat owner

Now that you know a little more about what went in to making this amazing new, natural pet food – go out and get some for your own family, and see the difference natural ingredients perfectly balanced can make! Hill’s website offers all sorts of information on the products, including where you can purchase them, online or in your neighborhood – and you can even try it free with the rebate offer!

If you’ve had an experience with Hill’s Ideal Balance, please share it in the comments section below.

If you’d like to be entered into a FREE GIVEAWAY for a bag of Hill’s Ideal Balance, please come back and visit the blog in approximately ten days for a giveaway announcement post.

And remember, stay tuned for more details and information on how Hill’s formulated Ideal Balance, consumer-tested it, and brought it to market.


Author has been compensated for completion of this article. Hill’s Pet Nutrition, Inc. is not responsible for the content of this article. Opinions in this article are completely my own – based on my own experiences.

Petco Evolves Brand to Focus on Power of Human-Animal Bond

Posted on September 7th, 2013

Leading pet specialty retailer moves beyond providing products and services to a more purpose-driven position of nurturing the unique bond between people and pets.

This week, Petco is launching a brand transformation focused on going beyond providing great products and services to becoming a more purpose-driven company focused on nurturing the powerful relationships between people and their pets. The new brand platform, The Power of Together, is based on extensive research and is being driven throughout the organization through culture, policy and operational changes.

I’ve listed the brand’s press release here as well as a link to the AWESOME 60-second TV spot on YouTube. I HIGHLY encourage you to watch it – it will bring a tear to your eye.


More than nine out of 10 pet owners say they consider their pet to be a member of their family, and nearly 60 percent of Americans own pets, according to a recent Harris Poll. Additionally, annual pet-related expenditures soared from $43.2 billion in 2008 to nearly $53 billion in 2012 according to the American Pet Products Association.

With numbers like that, people’s love for their pets has proven to be a powerful cultural phenomenon.

Petco_Horizontal_cThis past week, Petco embarked upon a brand transformation focused on going beyond providing great products and services to becoming a purpose-driven company focused on nurturing the powerful relationship between people and their pets. The approach is to be the first in the pet care retail environment to inject the power of emotion into the retail experience. The goal is to become the trusted partner of choice for pet parents.

The new brand platform, The Power of Together, is based on extensive consumer and marketplace research and is being driven throughout the organization via culture, policy and operational changes as well as a new consumer-facing campaign. The Power of Together is grounded in an understanding that the relationship between pets and people thrives when both parties contribute. And, it seeks to showcase how the power of that bond with our pets is like no other, and therefore is at the heart of Petco’s promise: to nurture that connection completely, mind and body.

“A belief in ‘The Power of Together’ has been with us from the beginning, so it is fitting to now leverage the ‘co’ within our name as the anchor for our brand evolution,” said Jim Myers, chief executive officer at Petco Animal Supplies, Inc. “Our transformation expresses Petco’s commitment to providing complete care solutions to nurture both mind and body and to deliver on the advice and services pet parents need as their trusted partner of choice.”

The brand campaign plays off the “co” in Petco (which is the Latin prefix meaning ‘together’) and seeks to reinforce this connection and position Petco as more than just a company but rather a companion, a collaborator and a copilot in helping every pet parent strengthen their relationships with their pets. The new television spots also incorporate some consumer-generated content showcasing powerful “moments of together” in an authentic and sincere voice.

The $10+ million campaign launches this month, including TV spots as well as social and email engagement designed to encourage sharing in the power of together.

Rolling out in 2014, there will be more focus on experiential in-store events, celebrations and increased social community engagement. Also Petco associates –  now called partners – will have new uniforms and training that will better support relationship building with customers.

To view the first 60-second commercial sharing The Power of Together, please go to

About Petco

Petco is a leading pet specialty retailer that focuses on nurturing the powerful relationship between people and pets by providing the products, services, advice and experiences that keep pets physically fit, mentally alert, socially engaged and emotionally happy. Everything we do is guided by our vision for Healthier Pets. Happier People. Better World. We operate more than 1,200 stores nationwide and in Puerto Rico, including more than 80 Unleashed by Petco locations, a smaller format neighborhood shop, and  The Petco Foundation, an independent nonprofit organization, has raised more than $110 million since it was created in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support thousands of local animal welfare groups across the country through in-store adoption events which help to find homes for more than 350,000 animals every year.

Purina Busy Bone Bag Review & Giveaway Announcement

Posted on September 1st, 2013

A few weeks ago, Purina was kind enough to send me a complimentary “Busy Bone Bag” for review.  (See picture please)

WOW! I was AMAZED :) busy bone

Filled to the brim with every different assortment and size of Busy Bone, the pack was also filled with everything a blogger needs: tons of felt and ink pens, high-quality pencils, a journal, a postcard book and lots more!

Franklin and Ramsey, the Bassets, and our friend/neighbor-pooch Ari (a 100-pound Golden) thoroughly enjoyed the Busy Bones and Chewnolas in the pack. They last a long time and are perfect to give your dog if you are going out for dinner and will be gone a few hours, etc.

The Bassets get their Busy Bones while Mom is away at work bark-tending into the long hours of the night. And Franklin has been so taken with his Chewnola and Busy Bones that he’s resorted to bringing them to bed with him when Mom gets home and chewing through the night! BOL!

Busy Bones are hearty, meaty, savory, playful and have long-lasting layers! Plus, they come in a range of sizes, from Tiny to Ultimate (which Ari got – the Ultimate one is as big as my forearm!! BOL!). These tasty treats come in a five-flavor variety:

-          Bone

-          Chewnola

-          Rollhide

-          Heartyhide

-          Dental

I am very grateful to the folks at Purina, and am now even more excited because…


Simply leave me a comment telling me why you should get the Busy Bone Bag and one of you will be picked in the next week… 

And in the meantime, check out the awesome new Busy Bone TV spot here: