Archive for the ‘IAMS’ Category

IAMS HOME 4 THE HOLIDAYS Set to Feed More Homeless Pets than Ever Before!

Posted on October 21st, 2012

Providing Meals and Helping Homeless Pets Is Now Just a Click Away!

Check this out – the most recent, current meal donations for the Iams Home 4 the Holidays program are at 27,215 and pet adoptions have reached more than 90,000 so far!!!

Here is the breakdown of pets who have found “4-ever” homes through Iams Home 4 the Holidays this year since October 1, 2012:

Dogs: 49,735

Cats: 39,502

Other: 1,229

Total 90,466

Iams Home 4 the Holidays kicked off its 14th annual campaign in early October.

The program, which runs from October 1, 2012 through January 2, 2013, has helped place more than 7 million pets into loving homes and has donated an average of 200,000 tons of Iams dog and cat food to its partner shelters since 1999.

New to this year’s campaign is the Digital Dish Drive – a simple way to donate meals to pets in need right from your laptop or mobile device. It’s so easy to help feed our furry friends! To participate, log on to to check out dogs and cats available for adoption. During scheduled “feeding” times each day, every “Like” or “Share” will result in a meal donation to a participating shelter.

Pet lovers, hence, can have a “pawsitive” impact in the life of an orphaned pet!

The Digital Dish Drive is just one of many ways to help homeless pets this holiday season.

  • Iams Lifelong Rewards – Join the Iams community by mobile sign up at or at a participating pet adoption center when you adopt your new family member. For every sign up, Iams will donate food to a homeless pet awaiting adoption.
  • Bags 4 Bowls – For every specially marked package of Iams pet food purchased during the campaign, Iams will donate one bowl of food to a participating Iams Home 4 the Holidays animal organization.
  • Find Adoptable Pets Near You – To find a participating animal shelter or rescue near you, visit

The Iams Home 4 the Holidays pet adoption drive entered its 14th year this month more focused than ever… They remain dedicated and fixed on raising awareness of pet adoption while also ensuring proper nutrition for more homeless pets this year. Iams Home 4 the Holidays is a partnership between Iams and Helen Woodward Animal Center to give more orphaned pets a fresh start through loving homes and good nutrition.

“Shelters and rescues around the country are overflowing with great adoptable animals awaiting forever homes,” said Mike Arms, founder of the adoption drive and president of Helen Woodward Animal Center. “Last year a tiny, starved Chihuahua/dachshund was brought into a shelter, weighing maybe one pound soaking wet, and very cold and miserable. The shelter helped nurse her back to health and she was adopted by a wonderful couple that fell in love with her and named her Baby. Stories like these show us the importance of promoting pet adoption and how a program like Iams Home 4 the Holidays can make a huge difference in the life of a pet.”

Each year Iams and Helen Woodward Animal Center work to ensure that Iams Home 4 the Holidays is reaching people in new and unique ways to generate widespread awareness for pet homelessness.

Last year alone, 1.2 million pets were adopted during the holiday campaign and an estimated 5 million meals were donated to pets in need.

“With as many as 7 million orphaned pets in the U.S., this campaign is a wonderful platform to raise awareness about pet homelessness,” said Ondrea Francy, Iams general manager. “This year Iams and Helen Woodward Animal Center are looking to donate more bowls of food than ever before to orphaned pets… we’re looking to exceed (our) goal this year!”

As part of the campaign kick-off, Iams employees will celebrate the three-month pet adoption drive with their annual Paws 4 a Cause event at Circle Tail, a pet shelter outside of Cincinnati, OH. More than 300 volunteers from Iams and other P&G Pet Care brands will donate almost 2,400 man hours to give this shelter a much needed makeover and shine the spotlight on the many wonderful animals waiting to be adopted and the shelters that care for them.

For more information about the campaign or to find out how to get involved, become a fan of the Iams Facebook page at

About Iams Home 4 the Holidays
As one of the most successful pet adoption programs in the world, Iams Home 4 the Holidays partners with thousands of animal organizations dedicated to finding forever homes for orphaned pets. Founded by Helen Woodward Animal Center and supported by Iams, the campaign began in 1999 with just 14 participating animal shelters in San Diego County. Since it began 14 years ago, Iams Home 4 the Holidays has helped more than 7 million families experience the joy of pet adoption, including more than 1.2 million pet adoptions last year alone. For more information, please visit

About Helen Woodward Animal Center
Helen Woodward Animal Center is a private, non-profit organization where “people help animals and animals help people. “Founded in 1972 in Rancho Santa Fe, Calif., the Center provides services for more than 57,000 people and thousands of animals annually through adoptions, educational and therapeutic programs both onsite and throughout the community. Helen Woodward Animal Center is also the creator of the international Home 4 the Holidays pet adoption drive and the Animal Center Education Services program, teaching the business of saving lives to animal welfare leaders from around the world. For more information, follow us on Twitter at or visit us or

IAMS Play Young Stay Young Honorable Mention Winner: Play the Contest on Facebook

Posted on May 12th, 2012

Please meet Jasmine the super-sweet, white Jack Russell, who is 15 years young, and lives with her Mom Joyce in Warsaw, VA.

Jasmine is this week’s winner of Honorable Mention in the Iams Senior Plus, Play Young, Stay Young Contest which is happening on Facebook right now!

“Jasmine, our 15 year old Jack Russell is always on the go! We recently moved to the country and it didn’t take Jasmine long to inspect her 10 acre property. Our little girl likes to run, bark, dig holes and race up the porch steps for a taste of cat food put out for the ferals. Jasmine loves rolling around in good smells in the grass and always looks for trash bags to get into! Sunning and chewing a good bone are also favorites, but acting her age is not! She just keeps playing young & staying young! “

Congrats to Jasmine!

*** Do you have a cat or dog who refuses to act his age? If you do, enter him/her in the Iams contest!! It’s awesome and you can win premium pet food! ***

IAMS started the contest recently, and it goes ‘til June 3rd; it’s on their Facebook page.

“Play Young, Stay Young” goes as follows:

1. Each week, until June 3, the Iams team will pick one cat and one dog winner (11 years or older – “super senior pets”) based on a photo and a 100-word essay submission from pet parents.

2. It’s super easy to enter! They’re seeking pets that essentially refuse to act their age – pets that are older but still act younger. (For example, our Benny [Golden Retriever] is over 12 but still roaches around on his back like a puppy after he gets his dinner every night!)

3. Each winning animal will receive a year’s supply of Iams Senior Plus dog food! That is a lot of dog food!

So are you wondering how you can enter the awesome IAMS contest?

It’s easy-go here to the IAMS Facebook page!


IAMS Play Young Stay Young Honorable Mention Winner: Enter the Facebook Contest

Posted on May 5th, 2012

Look at those white-gloved paws and that fuzzy belly… this kitty is Klondike. He is 11-years-young and lives with his mom, Brianna in Minong, Wisconsin.

They are the winners of Honorable Mention in the Iams Senior Plus, Play Young, Stay Young Contest which is happening on Facebook right now!

Isn’t Klondike a cutie? Here is the essay that won then the Honorable Mention:

“He loves to run after his little brother Jack. When I put my hand under a blanket he goes nuts. Whenever I open the door to go outside he thinks he can run outside. He is a baby at heart too. He goes nuts on feathers. I have a bird feeder outside the window and his big blue eyes just light up when he sees a bird. He thinks he can get them. After he uses the bathroom he runs around the house and makes weird noises. He is one big weirdo. And that is how my cat Klondike stays young.”

Do you have a cat or dog who refuses to act his age? If you do, enter him/her in the Iams contest!! It’s awesome and you can win premium pet food!

IAMS started the contest recently, and it goes ‘til June 3rd. It’s on their Facebook page.

“Play Young, Stay Young” goes as follows:

* Each week, for 8 weeks, the team at Iams will pick one cat and one dog winner (11 years or older – “super senior pets”) based on a photo and a 100-word essay submission from pet parents.

1. It’s super easy to enter! They’re seeking pets that essentially refuse to act their age – pets who are older but still act younger. For example, Benny is 12 but still roaches around on his back like a puppy after he gets his dinner every night!

2. Each winning animal will receive a year’s supply of Iams Senior Plus dog food! That is a lot of dog food!!

3. So are you stoked about this contest or what? Are you reading this, saying I MUST enter this contest … so how do I do it?

4. It’s easy-go here to the IAMS Facebook page


IAMS Senior Plus Giveaway on Facebook Celebrates Pets Who Just Won’t Act Their Age!

Posted on April 17th, 2012

Last Monday, Iams announced their AWESOME new Facebook contest: “Play Young, Stay Young!”

Each week, for eight weeks, the team at Iams will pick one cat and one dog winner based on a photo and 100-word essay submission from pet parents. It’s super-simple to enter!

They’re basically looking for pets that essentially refuse to act their age…!

Each winning animal will receive a year’s supply of Iams Senior Plus! They’ll have a total of 16 winners by June 3!

So to help Iams get their contest started, as an official Iams blogger, I wanted to ask you, my devoted readers, for some help.

Do you have tips on how to keep YOUR super-senior (11+) pets staying and feeling young? What do you do to ensure the ongoing health of your super-senior pets?

Please read below for the full press release details of the contest; and look forward to more posts from me on Iams throughout April, May and June! Every couple of Saturdays, I’ll be posting the Honorable Mention photo/essay contest winners for you all to see!

“In honor of their newest formula, Senior Plus, today, IAMS is launching a national contest on its Facebook page ( calling all pet parents of dogs and cats age 11 and older to put their animal’s best paw forward for the chance to win a year’s supply of food. With as many as 33 million pets in the U.S. in the double-digit age bracket, IAMS created this contest as a fun and playful way to shine a spot light on those pets who don’t allow age to get in the way of the games they play, while educating consumers about the unique nutritional needs for pets 11 and older.

Starting today through June 3, each week, based on a photo and brief essay, the team at IAMS will select a dog and cat that exemplify how 11+ pets can play young, to stay young. Interested pet parents should visit to enter their cat or dog into the contest. A total of 16 pets (eight dogs and eight cats) will receive a year’s supply of IAMS Senior Plus and be featured on the IAMS Facebook page.

“On the heels of introducing our new Senior Plus formula, we launched the ‘Play Young, Stay Young’ contest to offer pet parents a fun and unique opportunity to celebrate their 11 and older four-legged family members with the chance to win free food for a year,” said Laura Lewis, external relations manager, IAMS. “We’re all looking forward to reading the many entries that bring to life how cats and dogs can really benefit from a proper diet and active lifestyle.”

 Stay Young, Play Young Contest

Iams Senior Pets Photo Montage

Consumers can enter the contest on the IAMS’ Facebook page April 9 through June 3, 2012 by submitting a current photo of their dog or cat and explaining in 100 words or less how their pet refuses to act his or her age. Each week, IAMS will select and announce a winning cat and dog who will receive a free year’s supply of Senior Plus food. At the end of the eight weeks, a total of 16 pets will be featured on the IAMS Facebook page and all will receive food for a year! For more information, including contest rules and regulations, entry form and more, please visit

Finding the Right Formula for 11+ Pets

It’s more important than ever to ensure pet owners make smart nutritional choices throughout every stage of a dog’s and cat’s life. With this in mind, IAMS introduced Senior Plus diets to specifically address the unique needs of pets age 11 and older.

IAMS Senior Plus is available in the brand’s ProActive Health and Premium Protection formulas for cats and small to medium breed dogs age 11 and older, and ProActive Health for large breed dogs age 9 and older, at pet specialty stores, mass retailers and grocers.

To learn more about IAMS Senior Plus, visit

Yes Toto We’re IN Kansas… at Hill’s Pet Nutrition Center…

Posted on March 31st, 2012

Two weeks ago or so, I had the fortune of going to Hills Pet Nutrition Center after being invited and hosted by the Hill’s Prescription Diet® and Hill’s Science Diet® pet food brands’ big brand, Hill’s®.

They, like many other pet food companies including Purina, are starting to open their doors to bloggers and online writers as the realization spreads that we are the 21st century form of consumer reviews… and that ALL companies need to be more transparent to their customers. (Don’t get me started.)

Anyhow, I am excited to tell you about my trip and I’ll have some separate posts every couple of weeks about other things at Hill’s.

So first I will give a quick (or not) bullet review of what I took away…:

- Hill’s is extremely focused on nutrition and creating formulas for pets with various medical and health conditions

- Hill’s has a TON of acclaimed veterinarians and scientists who create their foods based on the pets’ life stage, health condition and/or size

- Hill’s does animal testing, but it’s food testing, it’s NOT INVASIVE PEOPLE… They do side by side bowl testing. What I witnessed first-hand was in total opposition to what you will read on outdated and offensive sites like Uncaged. I won’t link to it…) There is NO abuse or neglect happening at Hill’s Pet Nutrition Center. Watch the videos…

- The cats that are used for food testing are extremely happy; and they’re extremely smart – taking doses of medication like a human would down a shot so they can get some attention afterwards as a reward! The cat care is amazing:) !

- The folks here are quite dedicated to pleasing the pet’s palette in this process

- The animals are well-trained and know their schedules; they have space to move and are not in teeny cages, suffering or whining. They are HAPPY:)

- Hill’s has some of the most intelligent veterinarians and nutritionists in the industry

- Hill’s is very into label manufacturing – ensuring its guests understand how to read a pet food bag or can’s label correctly (I’ll explain later)

- Hill’s is very involved in the community, supporting the Kansas Humane Society of Wichita through it’s Food, Shelter and Love™ Program (LOTS more on this in a separate post)

- This one-of-a-kind program has donated over $240 million worth of Science Diet brand pet foods to nearly 1,000 animal shelters nationwide

- Hill’s has been right by the side of other agencies during national and international emergencies like the Joplin, MO tornadoes, the 2010 Gulf Coast BP oil spill, and the Japan tsunami, bringing along their Hill’s pet food to donate. Heavily involved in disaster relief, yet seemingly unnoticed and under the radar while doing it, Hill’s also helped generously during Hurricanes Katrina and Rita, during the Calif. wildfires of 2007, and they’ve donated other items, too to vet clinics, Vet Assistance Teams, vet schools & other random places where homeless pets are being cared for and housed.

- Hills has a brand-spankin’ new manufacturing plant where they are seriously dedicated to quality, cleanliness, safety, value, nutrition, taste and manufacturing and developing only the most perfect kibble.

- At the Emporia, Kansas manufacturing plant, where the folks are as sweet as southern summers, if one piece of kibble is broken, it doesn‘t go in the bag – it gets thrown away… the imperfect pieces of kibble that have ends cut off, are cracked or fragmented get tossed. This seemed wasteful to me. (Sorry, just being honest and saying what I saw.)


So, now you have things in a nutshell. There is lots more – I mean, this tour was chock-ful of information packed into a a teeny two-day timeline. The first day we spent learning from the folks at Corporate and the Veterinarians, then we took a VERY short tour (oddly short I thought… kinda hands-off) of the Pet Nutrition Center; the second day we spent at the Manufacturing Plant in Emporia, Kansas, which is only three years old.

This trip was of particular interest to me because last spring I toured the Nutrition Center (et. al.) at Proctor & Gamble Pet Care, i.e. IAMS/Eukanuba (and a few others).

I was curious how Hill’s® runs their show because, unlike IAMS, we HAD fed Hill’s® pet food to our animals before. There was a time about five years ago when Gibson was still alive that he and Benson were on Hill’s®.

And, in February I did get a generous sample from the company of the wet Savory Chicken Entree canned cat food for the our kittehs. The kind Marketing/Blogger Outreach Mgr., Lori Smith — who is one of the sweetest, most caring and kind-hearted people I’ve ever met — hooked me up!

Anyways, Sasha, sorry to say, did not like it and Max, who has been super-surprisingly “P-I-C-K-Y – you-ain’t-got-no-alibi – you-PICKY, uh-huh, YOU PICKY” lately, didn’t care too much for it, but Tater ate it up and my sister’s two adult ladies LOVED LOVED LOVED it. They lapped it up like creme or something. The canned selections at Hill’s that we sampled did seem to be quite “watery” but I learned that it’s not water – it’s juice.

Which brings me to a point about Hill’s that I want to cover now – THE BASICS.

Let’s start with The Basics — their MISSION, which was explained to us by Neil Thompson the first morning; he’s the President and CEO. Thompson has been with the company in some capacity since 2003 and has contributed significantly to sales, international business growth and profit growth, and brought industry experience to the European division (He’s British and so enthralling…!)

Hill’s Mission: “… to help enrich and lengthen the special relationships between people and their pets.”

Philosophy: “We believe all animals, from your pet to our pet partners, should be cared for and nurtured, throughout their lifetime.”

- Hill’s Pet Nutrition is a $2.2 billion, global subsidiary of Colgate-Palmolive, headquartered in Topeka, KS

- Over 2,500 employees worldwide

- Hill’s product line includes more than 80 Prescription Diets and 90 Science Diet brand pet foods

- “To deliver great-tasting, precisely balanced nutrition, a Hill’s team of more than 150 vets, nutritionists, and food scientists, among the largest in the industry, collaborates globally.”

- Since 2002, The Hill’s Shelter Nutrition Partnership, the largest company-sponsored shelter support program in the industry, has donated more than $180 million worth of Science Diet brand pet foods to more than 1,000 shelters nationwide. This provides about 500 million nutritious meals for shelter pets and helps more than 5 million pets find new homes! (Separate post about this to follow!)

Vision: to make nutrition a cornerstone of vet medicine, which build on Hill’s heritage of leading-edge research, from the pioneering work of our founder Dr. Mark L. Morris to our current global exploration of the science of Nutrigenomics (separate post to follow on Nutrigenomics — it’s AWESOME stuff!).

Soooo… here you have it. The first impression of what Hill’s is all about in not a nutshell. I loved the people there – everyone is an animal lover and is passionate and knowledgeable. Everyone was extremely courteous and you could tell that that’s just the way it is there — kinda laid-back but totally cutting-edge research into nutrition happening behind the scenes! All to help our fur-babies.

Stay tuned for more posts on Hill’s, including an Animal Welfare round-up, a 5th Vital Assessment review, a Nutrigenomics lesson, and more!