Archive for the ‘Helen Woodward Animal Center’ Category

IAMS HOME 4 THE HOLIDAYS Set to Feed More Homeless Pets than Ever Before!

Posted on October 21st, 2012

Providing Meals and Helping Homeless Pets Is Now Just a Click Away!

Check this out – the most recent, current meal donations for the Iams Home 4 the Holidays program are at 27,215 and pet adoptions have reached more than 90,000 so far!!!

Here is the breakdown of pets who have found “4-ever” homes through Iams Home 4 the Holidays this year since October 1, 2012:

Dogs: 49,735

Cats: 39,502

Other: 1,229

Total 90,466

Iams Home 4 the Holidays kicked off its 14th annual campaign in early October.

The program, which runs from October 1, 2012 through January 2, 2013, has helped place more than 7 million pets into loving homes and has donated an average of 200,000 tons of Iams dog and cat food to its partner shelters since 1999.

New to this year’s campaign is the Digital Dish Drive – a simple way to donate meals to pets in need right from your laptop or mobile device. It’s so easy to help feed our furry friends! To participate, log on to to check out dogs and cats available for adoption. During scheduled “feeding” times each day, every “Like” or “Share” will result in a meal donation to a participating shelter.

Pet lovers, hence, can have a “pawsitive” impact in the life of an orphaned pet!

The Digital Dish Drive is just one of many ways to help homeless pets this holiday season.

  • Iams Lifelong Rewards – Join the Iams community by mobile sign up at or at a participating pet adoption center when you adopt your new family member. For every sign up, Iams will donate food to a homeless pet awaiting adoption.
  • Bags 4 Bowls – For every specially marked package of Iams pet food purchased during the campaign, Iams will donate one bowl of food to a participating Iams Home 4 the Holidays animal organization.
  • Find Adoptable Pets Near You – To find a participating animal shelter or rescue near you, visit

The Iams Home 4 the Holidays pet adoption drive entered its 14th year this month more focused than ever… They remain dedicated and fixed on raising awareness of pet adoption while also ensuring proper nutrition for more homeless pets this year. Iams Home 4 the Holidays is a partnership between Iams and Helen Woodward Animal Center to give more orphaned pets a fresh start through loving homes and good nutrition.

“Shelters and rescues around the country are overflowing with great adoptable animals awaiting forever homes,” said Mike Arms, founder of the adoption drive and president of Helen Woodward Animal Center. “Last year a tiny, starved Chihuahua/dachshund was brought into a shelter, weighing maybe one pound soaking wet, and very cold and miserable. The shelter helped nurse her back to health and she was adopted by a wonderful couple that fell in love with her and named her Baby. Stories like these show us the importance of promoting pet adoption and how a program like Iams Home 4 the Holidays can make a huge difference in the life of a pet.”

Each year Iams and Helen Woodward Animal Center work to ensure that Iams Home 4 the Holidays is reaching people in new and unique ways to generate widespread awareness for pet homelessness.

Last year alone, 1.2 million pets were adopted during the holiday campaign and an estimated 5 million meals were donated to pets in need.

“With as many as 7 million orphaned pets in the U.S., this campaign is a wonderful platform to raise awareness about pet homelessness,” said Ondrea Francy, Iams general manager. “This year Iams and Helen Woodward Animal Center are looking to donate more bowls of food than ever before to orphaned pets… we’re looking to exceed (our) goal this year!”

As part of the campaign kick-off, Iams employees will celebrate the three-month pet adoption drive with their annual Paws 4 a Cause event at Circle Tail, a pet shelter outside of Cincinnati, OH. More than 300 volunteers from Iams and other P&G Pet Care brands will donate almost 2,400 man hours to give this shelter a much needed makeover and shine the spotlight on the many wonderful animals waiting to be adopted and the shelters that care for them.

For more information about the campaign or to find out how to get involved, become a fan of the Iams Facebook page at

About Iams Home 4 the Holidays
As one of the most successful pet adoption programs in the world, Iams Home 4 the Holidays partners with thousands of animal organizations dedicated to finding forever homes for orphaned pets. Founded by Helen Woodward Animal Center and supported by Iams, the campaign began in 1999 with just 14 participating animal shelters in San Diego County. Since it began 14 years ago, Iams Home 4 the Holidays has helped more than 7 million families experience the joy of pet adoption, including more than 1.2 million pet adoptions last year alone. For more information, please visit

About Helen Woodward Animal Center
Helen Woodward Animal Center is a private, non-profit organization where “people help animals and animals help people. “Founded in 1972 in Rancho Santa Fe, Calif., the Center provides services for more than 57,000 people and thousands of animals annually through adoptions, educational and therapeutic programs both onsite and throughout the community. Helen Woodward Animal Center is also the creator of the international Home 4 the Holidays pet adoption drive and the Animal Center Education Services program, teaching the business of saving lives to animal welfare leaders from around the world. For more information, follow us on Twitter at or visit us or

IAMS Home 4 the Holidays Going Strong… Animals Open NYSE! Progress Amazing!

Posted on January 8th, 2012

In mid-December, IAMS and the Home 4 the Holidays (IH4TH) team helped ring the opening bell at the NYSE with some unspeakably adorable four-legged friends from Bideawee, a rescue organization participating in the program that has several locations in New York…!

IAMS, HWAC and Fur-Babies Open NYSE in December



According to the website, Bideawee is “a community of compassionate caregivers, volunteers, and friends dedicated to helping people and animals build safe, loving, long-term relationships.”

Anyhow, take a look at the cute pix from the NYSE day – and also, check out the latest information below about the IAMS Home for the Holidays program — its almost done! Our progress is AWESOME and totally noteworthy…

** 1,074,532 pets adopted since Oct. 1, 2011 – Our goal is to help 1.5 million pets get into loving forever homes…

** 4,998,792 meals donated through Bags 4 Bowls since Oct. 1, 2011 – Our goal is to give 5 million

You, as readers, can continue to help spread the word about the importance of pet adoption, and encourage friends to get involved and make a difference for the homeless animals in our country.

Trader Christopher Carella and Mabel, a dog up for adoption through IH4TH

Here are some easy (and fun) ways to help:

Adoption Announcement & Holiday Cards: 

Visit and share your creation with your friends… meals will be donated to pets in need.


Go to the Iams Facebook page to download and share “Paw It Forward” badges touting whether you’ve donated, volunteered or adopted!

♥♥ In case you forgot, IAMS Home for the Holidays is the world-famous adoption program started by Helen Woodward Animal Center (HWAC) and their President, Mike Arms (my personal hero). Since it’s inception, the program has homed over 5.7 million homeless animals. ♥♥

♥♥ For more information, check out HWAC and IAMS. ♥♥


Top Ten Most Thorough Tips for Advocating for Area Animals

Posted on December 20th, 2011

*** This is my second official post on the fabulous and fantastic We Are Pet Nation. Please guys, come and check it out: awesome site, no bull**it, real news, funny stories, and lots of great animal welfare updates via, who else… ME?! *** Here goes….


Animal welfare advocates should pick a passion when it comes to fighting for our favorite four-legged friends… I guess a better way of saying “pick a passion” is, “choose your battles.”

Yes, I mean battles– plural.

Fellow bloggers and I (on right) at BlogPaws, learning to advocate!

One step at a time, you can do it.

Whether you are waging a campaign to overturn BSL, are arguing with Council for stiffer animal cruelty penalties, or are going to a state /national level with a fight like the one I discussed about puppy mill legislation, you have to focus on one thing; it’s imperative to do this first. As much as we want to run out and change all the laws, save all the animals, get every pet “fixed,” and put every cat and dog into a home, we must take small steps if we want to change the world. (And I firmly believe that one person can change the world because I have seen it.)

Call me a believer; call me an optimist. But if you’re going out there to fight the “fat cats” (no pun intended), particularly ones with deep pockets, you should be, too. Otherwise, you may get knocked down the first week… So – hone in on one thing to achieve first. Also – set realistic goals, even if you take baby steps.

And remember – always, always believe in yourself. Do not yield. To anyone. To any statement made against you. To anything. Carry courage in conviction everywhere you go. Now read on and then you’re ready to roll…

To be successful in advocating for animals in your city or area:

  1. Find supporters who are willing to walk the line… find some who are super-intelligent and can talk politics, some who have connections (and, if you’re indeed trying to pass/overturn legislation, find some who are willing to strongly voice opinions to ANY audience). You’ll need volunteers and campaign coordinators willing to stand in the snow carrying signs, getting signature on petitions, and some to “pester” locals by handing out brochures, getting more signatures on petitions, and approaching people who are attending pet shows, conferences, & gatherings or going into pet stores/malls.  (Please see number 4 before completing this.)

To read the other nine tips, and some more great information about animal welfare advocacy and how to achieve success in doing it locally where you live, check out this link.