Barkworthies® Dog Treats Rebrands; Uses Only Shelter Dogs in New Packaging & Ads

“Naturally Healthy, Naturally Happy”

Earlier this spring, the charitable and canine-loving dog treat brand, Barkworthies® launched a rebranding effort.  So why am I telling you this now? Because this wasn’t your typical pet care company rebrand.

Behind the extensive, exhausting work it takes to unveil a fresh consumer-facing face is, well…quite a few fresh faces… Faces of shelter dogs, that is.

Yep, you read that right. Barkworthies® decided it relevant and apropos to portray the plight of the shelter dog by using several of them who were recently placed into forever homes. Cool, huh? The new packaging and advertising features these shelter dogs exclusively.

“Barkworthies® is an innovative brand… with a big heart,” Bill Chilian, marketing vice president, told me. The updated look of the packagingbarkworthies_logo_NEW is meant to reflect this big heart while also helping the brand and its individual products better speak and relate to pet-lovers. Chilian believes that choosing a healthy and delicious dog treat should be rewarding for the human, just as it is when the dog receives it.

And how can it be any more rewarding knowing that your dog treat purchase is helping the plight of homeless/shelter pups?

Key executives at Barkworthies®, who took feedback from customers and retailers into consideration before the rebranding, not only wanted to lead by example (which IMHO is both commendable and laudable in today’s corporate world) but also wanted to re-conceptualize the brand because they wanted to draw awareness to the plain old lovability of rescues: “…they are just as handsome and loveable as any other pet,” one executive said.

But the best part about this whole rebranding? It’s permanent. So forever and ever more, shelter dogs will be helped by this brand – in a bigger way than you’ve read about thus far…

Jackson the Rescue Dog, Now a Barkworthies Model

Jackson the Rescue Dog, Now a Barkworthies Model

The last little detail I’ll leave you with is that this summer – soon – Barkworthies® will be unveiling it’s very own shelter program. Details are hush-hush, but I can tell you that you’ll hear the full stories of some of the current pets being used on packaging. For example Jackson, the primary model, recently found his forever family! You’ll get to hear all about this gentle giant!

Why Barkworthies® Rebranded

  • Feedback from customers and retailers
  • Improved consistency for better product recognition
  • To better represent our customers and reflect the bond between parents and their pets

Benefits of the Rebranding

  • More product information in an easier to understand format
  • Color-coded protein call-outs (example: chicken, beef, etc.)
  • Unified image for improved recognition on-shelf and online

Incorporating Animal Rescue

  • Every dog featured in the new packaging and ads are shelter dogs
  • A full campaign involving support to animal rescues will be launched later in 2015

New Website Features

  • Updated retailer listings
  • More in-depth product information
  • Refined filtering capabilities for easier sorting and searching

For more information, visit You can also find this pet-loving dog treat company on Twitter, Facebook and Pinterest.


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How Dogs Express Affection; Your Dog’s Love Languages

Show your dog you love him by learning how he shows affection and the best ways to show yours.

We love our dogs, and when we gaze into their eyes we could swear the feeling is mutual. But is a dog really capable of such emotions?

The truth is dogs express and interpret affection differently than us humans (lick much?). So, it’s important to understand these differences and how to demonstrate love in a language your dog will comprehend.

Dr. Gary Chapman identifies five very specific love languages for humans in his book, “The 5 Love Languages: The Secret to Love That Lasts.” These are as follows: Words of Affirmation, Acts of Service, Receiving Gifts, Quality Time and Physical Touch. Here, the goal is to discover your significant other’s or even your child’s love language (how he/she most understands/receives love from other people) so you can show them you love them in the best way possible.

This same concept can be applied to your relationship with your dog. Here’s how:

Words of Affirmation: You’ve seen little FiFi perk up and wag her tail when you say, “Good girl!” Dogs may not actually understand the words you’re saying, but they understand your tone when you’re saying them. Words of affirmation (i.e. I love you. You’re so smart. You’re such a good doggy!) can have a profound effect on your dog. Harsh words and tones can also have a profound impact – a deeply negative one – on your relationship with your dog. So be mindful of using

Image Courtesy

Image Courtesy

your words for good and not evil.

Acts of Service: Every time you wash your dog, clean out her kennel or feed her, you are performing an act of service. Doing these things confirms that you are the Alpha (or pack leader) and therefore the main caretaker. This essentially puts your dog at ease because he/she doesn’t have to take on the Alpha role and trusts your companionship.

Receiving Gifts: Buying a chew toy or treats for your dog certainly shows affection. Some dogs love this more than others! Just remember to offer these things at the right time.  Choose a time when you’ve got his undivided attention and when he’s not “misbehaving.”  After all, we wouldn’t want to send a mixed message by offering such gifts at a time when your dog is acting up. This may inadvertently reinforce undesirable behaviors.

Quality Time: Spending time with your dog says love in a way nothing else can. When you’re gone, Rover misses you and CAN’T WAIT for you to get home! Watching a movie with him on your lap or at your feet counts as QT, but there are better ways to spend quality time together: long walks, a romp at the park with a ball or a Frisbee, or better yet, some old fashion one-on-one time in your living room.  One-on-one time does not have to be long, it can be brief. This is a great time to tune out the rest of the world and simply be there with your dog; attentive and present, for however long you have.

Physical Touch: Most dogs love physical touch. A belly rub, a scratch behind the ears, a simple loving touch – do these things and your dog will be wagging his tail in appreciation. Keep in mind, some dogs can become anxious or defensive if you approach them too quickly, while others may actually become uncomfortable and stressed if you gaze directly into their eyes. Pay attention to your dog’s body language, learn his or her cues so that your message of love can be received loud and clear!

How Dogs Express Affection To You!

Dogs love their masters and are excited to show it. There are many ways dogs reveal their affection for you. Here are five ways your dog might be speaking to you in his language of love:

Wagging tails – This is a sure-fire sign that your dog is excited and ready to welcome you.

Soft whining, whimpering or barking – This should sound sweet, and if combined with a wagging tail, means your dog really wants your attention. It’s as close as dogs can get to expressing themselves with words. It’s their version of words of affirmation!

Licking – Pet owners take a strong stand on this one usually, some love it and others think it’s disgusting. If you’re one who allows your dog to lick you on the face or elsewhere, then you’re allowing your dog to reveal affection in one of the best ways he/she knows how. Licking is a way of grooming and is instinctive for them. Think of it as an act of service.

Bringing you things – If a dog brings you a toy or something, it means he/she is wanting to spend some quality time playing and sharing with you!

Being by your side – Simply being there, enjoying your company. Patiently waiting for your attention, your direction, or perhaps dinner. Dogs have this one mastered. Yep, man’s best friend!

So what can you do to show your beloved canine just how special he/she is to you? Express love and affection in a language your pup can understand. There’s nothing greater than reciprocated unconditional love!

dr boyd

Dr. Boyd

About the Author: Dr. John Boyd, DVM, CEO and Founder of Dr. Boyd’s Pet Resorts and Veterinary Centers. Dr. John Boyd is considered a leader in the emerging veterinary hospitality industry and intends to take his successful model of “whole-istic” pet care nationwide. Dr. Boyd attended the University of Southern California as an undergraduate before earning his doctorate in veterinary medicine from the University of California-Davis in 1986. Dr. Boyd has been an active member within numerous veterinary associations at the local, state and national levels.

About Dr. Boyd’s Pet Resort: Dr. Boyd’s Pet Resort & Veterinary Center is a one-of-a-kind, all-inclusive veterinary, grooming, daycare, training and boarding facility with locations in Irvine and San Diego. Enthusiastically referred to as the “Mayo Clinic of animal care,” “the Super Nanny of dog sitters,” “the Emily Post of animal etiquette,” and “the Biltmore of pet boarding,” Dr. Boyd’s is dramatically shifting the paradigm of traditional stereotypes from bare-bones clinics and fenced kennels to state-of-the-art indoor and outdoor spaces infused with sounds, scents and scenes of the natural world. For more information about Dr. Boyd’s Pet Resort, visit

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New Febreze Laundry Odor Eliminator Challenges us (and our Pets) to #BringtheStink

Posted on May 27th, 2015 in Pet Care, Pet Product of the Week, Pet Supplies

Add it to Your Laundry Load to Rid Items of Stubborn Pet Smells and Other Odors

febreze logoAfter dog park clothes, gear from volunteering at the cat shelter, the dog’s bed, even the sweatshirt from last night’s bonfire have endured the spin cycle, one may expect that these items will be not only clean, but also odor-free. But this isn’t always the case as you and I know, right? Scented detergents, fabric softener and dryer sheets can sometimes mask sunken in odors without actually removing them.

The new Febreze Laundry Odor Eliminator wash additive, however, with three times more freshening power, focuses solely on giving your dirtiest laundry a fresh clean scent, no matter what malodorous encounters it has had prior to washing machine entry, lol.

This includes dog urine/feces, and cat and dog puke. Trust me, I tested it*. (Don’t ask about the circumstances…BOL!)

I put bed linens, including two sheets, two pillowcases and two blankets, in the wash with just a capful (appropriate measurements offered on bottle); these items had unfortunately been covered in dog vomit that dried over a three-day period. I also would be washing some towels from the cat shelter where I volunteer – cat towels that stunk like ammonia and cat litter so bad I had to drive home with the windows down.

I was quite the nay-sayer actually, vocalizing my lack of faith for these dirty and defiled duds to come out clean and fresh.

But Febreze pulled it off.  I’m actually still kinda in shock, and so is the owner of the shelter, who told me when I handed her the clean towels, “Jaime, did you buy new towels?” MOL!

Febreze Laundry Odor Eliminator has the power to work seamlessly with any detergent, and they were not messing around when they said #BringTheStink. Well, I brought my stink and Febreze killed it. TKO. Down for the count. Those smells were gone like yesterday. For reals.FLOE

How does it work? Simple. While the detergent is cleaning away all the dirt and muck, Febreze Laundry Odor Eliminator is fighting those seemingly sewn-in odors. Febreze Laundry Odor Eliminator can be used for all types of odors, even smoke, sweat, mildew and, yes as we found out, uncannily large and outwardly hopeless pet messes.

Just one wash will give your stinkiest, stubbornest, smelliest piece of laundry a bright clean fragrance.

Similar to a bottle of detergent, Febreze Laundry Odor Eliminator has a cap that is also a measureable cup. The in-wash odor eliminator works well for athletic uniforms, gym clothes, job uniforms, curtains, comforters and many other materials that can be put in the washing machine. Never again will towels, pet beds, gym clothes or other laundry items emerge from the dryer smelling like they’ve never been washed.

Leave your stinky experience on Twitter and enter to win a giveaway by using #BringtheStink and @FebrezeInWash.

Febreze Laundry Odor Eliminator is sold at various grocery, drug and other mass retailers. Available in a 50-fl ounce bottle, the odor eliminator comes in Fresh Scent for $8.99. For more information, visit

*All opinions herein are those of the Administrator, JL Smith, and her pets. This post was written after Administrator was compensated with a Febreze Laundry Odor Eliminator sample size product. never publishes dishonest, distorted or distended reviews, nor does it perpetuate the spread of misinformation.

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Purina’s Remarkable “The Puppyhood” Website Preps Puppy Parents; Win a Free Bag of Puppy Chow®

Posted on May 17th, 2015 in Canine Corner, Dogs, Pet Care, Pet Food, Pet Information, Purina

The Perils & Perks of Nurturing a New or Future Puppy are Made Easier with Videos, Tips, Detailed Expert Information & More!

“Grow Up Right from the First Bite!”

Contest Winners Get Free Purina® Dog Chow®*!

No matter what kind of pup you fancy, no matter what type of bouncing, bounding ball of fur you’ve just acquired, you’ll feel better about the unknowns, the what ifs, and even the planned aspects of raising a pup once you peruse the new Purina® Puppy Chow® website, A seriously interactive and well-thought-PUPPYHOODout help guide, if you will, to assist you and your pup as you “grow” through those sometimes-challenging puppy years, has all the deets you need to heed in order to survive these hectic years.

No, I’m not kidding.

How do I know? I happen to have my own slobbering, barreling, 80-pound, chipmunk-chasing, squirrel-fixated, twig-chomping, stuffing-spitting, English

Mr. Jiminy Cricket

Mr. Jiminy Cricket

Cream Golden Retriever, Mr. Jiminy Cricket.  He is about 1.5 years old, we think… but he is living his puppyhood now, with us, because his breeder (we rescued him from an international training organization, long story), we deduced, didn’t allow him toys, the outdoors, bones, walks, or really too much of anything.

Anyhow,, aka My Puppyhood or The Puppyhood, is the poop and totally has the scoop on a number of things pertinent to pupsand their peeps, too.

When you register (free – just means getting a login), you’ll get access to custom tools that help you raise your pup and you’ll get coupons, special offers and more as they grow. (As an SEO maven, I can’t stress how much I recommend getting a login on this site…) Additionally, when you register, you get a free bag of Puppy Chow®! By joining The Puppyhood owners can create a cool customized learning experience specific to their pup, and, again, take advantage of some really neat tools plus exclusive benefits and coupons.

Here is the who, what, why, where and how.

-Firstly, My Puppyhood is going to give you a hand in ensuring your puppy “grows up right from the first bite.” Purina® Puppy Chow® understands that dogs need different nutrition in their first two years or so; their formula has these specially tailored vitamins and minerals as well as DHA, which is naturally found in mother’s milk and encourages brain development.

-Secondly, there’s an innumerable amount of articles and videos (and even experts available for chat online) in regards to behavior, exercise, nutrition, grooming, health and more! And I don’t mean those run-of-the-mill SEO articles looking for search engine rankings; I am talking about intelligent, well-organized and well-written articles and even videos on things that you might never think you’ll need to research (i.e., puppy allergies).

-There’s also a Trending News area, similar to what you might see on a social media site, filled with Twitter-worthy story gems like “5 Reasons Your Pup is Irreplaceable.” Site shotUnder the “Puppy Planning” tab, Purina® partnered with the nationally renowned Petfinder™ to bring users a truly one-of-a-kind puppy-finding engine: this thing is AWESOME! Folks at Purina® understand the barriers that sometimes prevent people from adopting and hence created a unique way for individuals to get matched with the right dog, the first time. The engine has a Breed Selector, Name Generator (really funny!) and a Prep Checklist; I encourage potential puppy parents to go down this path – it’s highly entertaining and extremely, incredibly useful in assisting those who don’t know exactly what type of dog they want or what’s best for their lifestyle.

-When you register, you’ll get access to Puppy Perks, the Milestone Tracker, and Expert Access as well! These things are as equally impressive as the rest of the website. If you let it track your location, you’ll get recommendations for dog parks, veterinarians, hospitals and grooming services! OMG! Again, I encourage you to register because it makes everything more personalized and fun; you really can’t go wrong on that one.

-Finally, there’s a nice search bar smack in the middle of the page at the top, so if you know what you’re looking for, just type it in!

So I’m so looking forward to using My Puppyhood with Cricket – to find new parks and dog beach parks we can go to in and around Cleveland, to take some of the suggestions in the articles I read (I recommend “Puppy Exercise and Play”), to get some expert advice on his anxiety issue, and to track his progress using the Milestone Tracker.

*Now for further awesomeness. I am doing a giveaway, an easy one, in which you can win one of two prizes that include coupons for the world-famous Purina® Dog Chow®!

All you have to do is leave a comment on this post please telling me what your puppy’s name is, why you got him/her, and why you think proper nutrition is important! I will announce two winners on May 30th. First place will receive two coupons for any bag of Dog Chow® formula (valued at $16.50, or one bag, each); second place will receive one coupon valued at $16.50 (one bag), plus a $5 off coupon for any Dog Chow® formula. So get your comment entries in and, if you’d like, for an extra entry you can Tweet me a picture of your puppy at @thoughtsfurpaws! (If you don’t have Twitter, please email to and I will share on Twitter!)

P.S. As I write, Cricket is roaching around on the floor, chewing on two toys while simultaneously eyeing his leash and spying on the cat with one eye. (Doggie ADD?) So yeah, I can’t wait to get some help with his puppyhood!

All opinions herein are those of the Administrator, JL Smith, and her rescue Golden Retriever, Mr. Jiminy Cricket. This post was written in conjunction with Nestle® Purina® Pet Care and the Administrator, and the Administrator is being compensated. never publishes dishonest, distorted or distended reviews, nor does it perpetuate the spread of misinformation.

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2015 Dog Flu Virus Q and A: Canine Influenza Still on the Rise

What You Can Do to Keep Your Pet Safe and Healthy

Flu season may be winding down for humans, but there have been over 1,000 reported cases of canine influenza in Chicago in the last few weeks, causing some local vets to call the situation an “epidemic.” The outbreak also spread to dogs across the Midwest, and infected many pooches right here in Cleveland. :(

To help dog owners better understand the virus, here are some key facts from the American Veterinary Medical Association:

What is canine influenza?

Canine influenza (CI), or dog flu, is a highly contagious infection caused by an influenza A subtype H3N8 virus first discovered in 2004.

What are common symptoms of the infection in dogs?

In the mild form, the most common sign is a cough that persists for 2-3 weeks. However, some dogs can develop signs of severe pneumonia, such as a high-grade fever (104°F-106°F) and faster breathing. Other signs in infected dogs include nasal and/or ocular discharge, sneezing, fatigue, and refusing food.

Is every dog at risk of infection?doggie flu

All dogs, regardless of breed or age, are susceptible to infection.

How does it spread?

Canine influenza is spread from dog to dog through the air, contaminated objects (kennel surfaces, food and water bowls, collars and leashes), and people ineracting with infected and uninfected dogs. On surfaces, the virus is alive and can infect dogs for up to 48 hours, on clothing for 24 hours, and on hands for 12 hours.

Can veterinarians test for canine influenza?

The most reliable and sensitive method for confirmation is serologic testing. Antibodies to canine influenza virus can appear in blood as early as 7 days after symptoms begin, and the virus may be identified in nasal or pharyngeal swabs during the first 4 days of illness.

Any treatment options?

In May 2009, the USDA approved the first influenza vaccine for dogs. Trials have shown that it can significantly reduce the duration of illness, including the incidence and severity of damage to the lungs. Dog owners should consult with their vet to determine whether the vaccine is appropriate for their dog.

Can canine influenza infect people?

There is no evidence that the virus can be transmitted from dogs to humans.

*I wanted to note here also that both Bordetella and the influenza virus have symptoms that mimic one another. In about 20 percent of cases, more severe symptoms occur including high fever and pneumonia. A small number of dogs with the virus have died from complications of the disease.

For more information about canine influenza virus, visit the American Veterinary Medicine Association or the Center for Disease Control.

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